I wanted to show how much work coffee roasteries have to put in to ensure that their customers’ favorite coffee reaches the right hands. In my mind, I developed the concept of a mock-up that presents both the product and the regions where the coffee is sourced. With this idea, I wanted to highlight how much effort and how many complex logistical operations must take place for coffee from distant plantations to reach my hands, allowing me to peacefully enjoy a “moment with coffee.”

I built a custom structure from fiberboard with cut-out contours of Poland and the continents. I used several light sources and marked the regions where the beans are sourced with pins. Each coffee is connected with a piece of yarn to the KawePale logo, which then leads to my hand in a crocheted glove — a symbol of all the effort behind a cup of coffee. The entire composition was kept in a simple, elegant style inspired by the KawePale logo — featuring white, dark green, neon lights, and a barista’s apron with an embroidered emblem.

Second place winner in the competition. Brand promotion on social media using the photograph.

I created a film and script in which the protagonists (residents of Kraków) find a newspaper ad about a contest. They then take on the roles of detectives to uncover the history of Buczek Bakery and the city of Kraków itself.

The film focuses primarily on the bakery’s promotional products related to the contest. I visited many of Buczek’s bakery locations in Kraków and showcased the city’s most beautiful spots. I wanted the film to serve as an advertisement for the city itself and to introduce viewers to the interesting and intriguing story of the bakery’s founder.

Second place award for the idea and production of the film.

I decided to approach the topic from a slightly different perspective. I wanted to show that water is not only useful when we are tired, but also helps us think more clearly.

I built a large chess model and purchased the promotional product – Cechini mineral water. I took advantage of the fact that chess is a sport, albeit a mental one. As we know, the minerals in highly mineralized water support our cognitive functions. This allowed me to stand out from the competition.

1’st place for the idea and execution of the photo. Creation of promotional material for the Cechini brand.

To produce a humorous trailer for a cliché horror movie, in which the Hisense projector plays a key role.

The film was shot in three locations: a forest, an empty cinema hall, and a kitchen. It tells the story of two characters who go on a movie night to an old cabin in the middle of the woods. They are being haunted by something—but they don’t know what. It turns out to be the ghost of a projector they didn’t bring with them.

First place for the idea and execution of the film. Creation of promotional material for the Hisense company.